{"id":8055,"date":"2021-11-04T11:38:05","date_gmt":"2021-11-04T11:38:05","guid":{"rendered":"https:\/\/www.businessaccountingbasics.co.uk\/?page_id=8055"},"modified":"2025-02-27T15:48:21","modified_gmt":"2025-02-27T15:48:21","slug":"what-is-markup","status":"publish","type":"page","link":"https:\/\/www.businessaccountingbasics.co.uk\/what-is-markup\/","title":{"rendered":"What is Markup? Including Free Calculators"},"content":{"rendered":"\n
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Markup is the difference between the cost of a good or service and the sales price. If a company marks up their goods or services too high, it will struggle to get sales but mark it too low, and the business will find it difficult to make a profit. Understanding the markup of a good or service is therefore essential.<\/p>\n\n\n\n

Markup is expressed as a figure or percentage of the cost. It can be calculated by taking the cost of an item and adding it to either your desired markup percentage or markup amount.<\/p>\n\n\n\n

We will start by looking at the Markup formula and then break it down into more detail. A markup calculator is included on this page.<\/p>\n\n\n

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